Google is removing organic search traffic. Sounds discouraging but what we as SEOs are to confront is more daunting. Google has until now gone in steadily increasing the organic search results. Ample opportunities prevailed until now. Now, SEOs must carve a new path, as there is a bumpy road ahead. What Google does now seem to be unnerving. How do we as SEOs challenge this and still be on the race?
On road to elimination
Let us touch upon the story succinctly!
Google is bringing in “Aggressive Answer Boxes”. For every search question of yours, Google is going to provide with true answers in an answer box, rather than featured snippets or links to external websites. This comes directly from Google or a set of card-style search results comprising of a list of all related information that you might look for and comes in handy.
Google is setting forth on commercial space as well just like job sites, travel, and products. We might see a drastic reduction in opportunities compared to what prevailed so far. Google provides answers straightaway.
New zero-result SERPs, zero organic search results. What is there to optimize?
Paid listings top the search pages with local SERPs almost removing the need for a website making it a very arduous effort to get to a website.
Vanishing organic search space
It is clear as to where this is heading onto. Google wants to provide answers right onto your hands and heavily minimize the influence of organic search on paid click-through. Understand the intricacies of this model to unfold this mystery.
The layout that Google has adopted now:
* Four Ads on Top
* Organic Rankings drop from 10 to 8.5
* Increased Carousels
* The inclusion of paid results
* The great impact
* Organic search results being pushed down further with paid ads being
laid out on the top.
* Increased costs of focusing on paid ads to retain the brand
visibility.
* Local search packs on the front-end posing as a distraction from
other organic search results.
Given all of this, what do we do to recover and continue effortlessly on the path of adding value to customers, and reaching out to them by optimizing products and services?
Conspicuous solution
First and foremost, make it a branded search rather than servicing random search. Generate lead for the brand and the branded products by searching for a brand. Optimize to list your brand within the first three pick on the card-style list from Google search. Increase brand ranking, which Google cannot eliminate.
Second, extend your optimizing activities to other social media and platforms. YouTube is the best platform to showcase your brand and create wide awareness. Create brand visibility on other social media posts on LinkedIn, Facebook, Twitter, and Instagram. This can bring you back to your Website and help earn more organic traffic.
Next, create a significant impact on the local search packs. Optimize the content that Google shows on the local results. People might not hit your website but they might come to seek your service. Google still needs the right answers to questions. Design and draft those answers, provide the right tips and product information. This will automatically lead searchers to your business.
Finally, putting up a commercial fight by providing the best-paid advertisement visuals on products, information, and supporting videos help to win this battle.
Eventuality
We are transforming into a different world altogether, or to be specific a confident world. The website that wins the battle becomes a true differentiator from the rest. Brands must adapt to result-oriented strategies and paid search results to win the race. It is high time to give back the searchers only what they search for and be up to the point.