Search Engine Optimization
Google constantly changes its algorithm to keep pace with the changing world. SEO grows along with these changes all through the year. Companies and webmasters who specialize in SEO work continuously look out for innovative and new methods to overcome competition and stay ahead in good ranking and visibility.
This paves the way for new SEO trends leading us to the question of what would change this year. What awaits us in 2019 with regard to content optimization for search engines? Search engine transforms with evolving new practices. Data analysis and artificial intelligence took over user experiences and search algorithms. Now, the focus has shifted to customers rather than the business.
Dominating SEO trends that you need to know
Let us have a look at some of the new trends that search engine optimization companies or webmasters should adopt to be successful.
Revolution with voice search
With the advent of extensive list of voice search tools, including: Google assistant, Amazon Alexa, Apple Siri, Microsoft Cortana, Samsung Bixby, Yandex Alice, 50% of searches are going to be voice-based by 2020. As Internet goes through major change, we are moving away from the traditional typing. The next big step in innovation is to teach computers to recognize speech. Voice search plays a key role in helping achieve that.
Enhancement of video optimization
Videos are lately playing a key role in dominating the Internet today. They have become a highly popular source of information and sharing. Though quality and creativity are critical for a video to rank good in social media platforms, it does not make any difference until the videos are optimized for effective keywords. According to a prediction, by 2020, videos will become 75% of the source of Internet traffic. To overcome competition, go with the changes and adopt to new models. Optimize your promo videos and product videos with relevant keywords.
Google Indexing for mobile versions of websites
Google introduced mobile-first index in the year 2018, which helps to rank websites based on their UX quality on mobile devices. The index includes the mobile version of websites; else, it adds the desktop version and ranks them normally. Now, this calls for enhancing mobile device SEO. Start making mobile-friendly websites, else, Google cannot index such websites for mobile users. As people are using more and more mobiles these days, a large amount of traffic will be lost. Prioritize mobile load time even for responsive website designs. Provide accelerated mobile pages for best user-experiences.
Quality expectations on content
Content is king goes the saying, Google ranks sites with high quality content. Now, how do you define high quality for content? The first and foremost in content development is the kind of audience you are targeting. When users search for something in Google, they expect to find something relevant to their search and require 100% satisfaction. Consider this search intent of users and direct your content towards this goal. Dominate the Internet with content that exactly matches and coincides with user intent. Consider using long-tail and specific keywords to catch user intent completely. Keep content personalized as 84% of the people rely on popular brands to give them educational and engaging content.
Securing data and protecting privacy of user data
Securing online data and information is becoming highly critical these days. The General Data Protection Regulation enforces rules to empower users to control their private information used by websites. This is to make user information and data much safer and protect them from vulnerabilities and malicious third-parties. 2019 provides us with enhanced data protection initiatives and gives a very good and secure online experience.
Excellent user experience
User experiences break or make a deal for any kind of business. To keep their profits consistent, business owners must provide a smooth and seamless experience for users on their website. This calls for user-friendly websites, intuitive design and aesthetics, fast page load, and easy navigation. Websites determine the reputation of a business rather than its advertisements. Provide with proper heading tags and easy navigation and optimize websites for all kinds of device.
Dominating with artificial intelligence
Artificial intelligence (AI) has become the magic word now. Google might use it in their ranking algorithms to flush out websites that practice black-hat seo techniques.
Given smart Google algorithms, optimize your content and use the prescribed standards to make your websites more visible to users.